In 2018, there is a laundry list of things you should be doing to improve your online presence, so it's no surprise then that some things get lost in the wash. But no matter how busy you may be, Facebook Ads are an absolute must. Here’s why:
1. Everyone is on Facebook
As of September 2018, there are over 2.23 billion active users on Facebook, which is an 11% increase year over year. Literally everyone you know is on this social media site (besides that one friend who hates everything social media related), so it makes sense that this would be the first place to go to capture leads and acquire new business.
Another couple of amazing stats to go along with this one:
Five new profiles are created every second…
One in five page views in the United States occurs on Facebook.
Translation: get your Facebook Ads up and running!
2. Targeting Options are Incredible
By now, you’re probably wondering: “How am I supposed to filter through 1.94 billion Facebook users and find my audience?” Simple: Facebook targeting.
Facebook Ads has a highly sensitive search function that will allow you to pinpoint people based on age, location, language, interests, behaviors and their Facebook friends.
For example: if you wanted to market specifically to 45 year old single women who are interested in cooking, kickboxing and World of Warcraft, you can.
Amazing, isn’t it?
3. Remarketing Capabilities
But Facebook Ads takes their targeting tool one step further with its remarketing capabilities. By adding a pixel to specific pages on your website (a pixel is a small string of HTML code), you can target those that land on your site with Facebook Ads.
For instance, even though I may not like Warby Parker’s page on Facebook, if I visit their website, advertisements for eye glasses may appear on my Facebook feed. This is all done through retargeting!
4. Facebook has Major Influence
According to research conducted by social media guru Jeff Bullas, 47% of Americans say Facebook is their #1 influencer of purchases. With power like that, you can’t afford to miss out.
The reason Facebook is so influential is because of something we call “social proof.” When we see that our friends and family endorse certain brands or products, it validates our motivation to buy. Facebook knows this and does everything it can to capitalize, making sure to include referrals whenever possible. We see these referrals in the form of likes and other reactions.
5. Inexpensive Ad Campaigns
Facebook Ads may offer you the best bang for your buck, providing thousands of online impressions for only a few dollars a day. Now, impressions doesn’t always lead to conversions and/or signups, but it is an extremely effective tool for brand awareness.
6. Highly Customizable
Facebook Ads offers a wide range of ad types for you to choose from, so there is a ton of opportunity to create captivating ad content. In fact, Facebook offers everything from video ads to lead capture, making it one of the most customizable platforms for marketers to use.
7. Facebook is Adding New Features All the Time
Facebook is one of the world’s most visited websites, so it should come at no surprise that tools are being added all the time. As Facebook continues to evolve, so too will Facebook Ads and its effectiveness as a marketing platform.
Getting set up on Facebook Ads is pretty straightforward, but if you’re looking for a hand, we are here to help. Contact us at North Digital and speak to one of our in-house advertising experts for free. If you’re wondering why your Facebook Ads might not be working, check out our blog post.
Written By: Mitchell Wiggins