What’s the first thing you think of when we say ‘branding?’ If it’s leaving one’s mark on livestock you’re not too far off. Branding is a way for businesses to remind consumers who they are and what they look like. More importantly, it’s a way to connect with people on a more personal level. In other words, it’s your identity.
Think of it this way: your brand is made up of building blocks that result in the way you’re perceived publically. So, while things like your logo help to build it, they aren’t the sole components. For example: the way your staff treats customers or the stances you take socially all affect the way you are understood as a company. This is your brand.
It goes without saying then that establishing your brand is pretty darn important. In fact, it may be one of the most important things you ever do.
So without further ado, here’s seven reasons why you need to build your brand.
Your brand is your identity
You’ve probably heard the expression to “never talk to strangers.” In this case, it’s a little extreme, but it does apply to building your brand. As soon as customers can recognize you, they will be much more willing to do come and say hey!
Your brand sets you apart
Whether you’re trying to establish your business online or in your community, your brand is what sets you apart from your competitors. Things like your logo, website design, internal and external messaging are all important when trying to exhibit yourself as being unique.
Your brand informs how you do business
If you’re wondering what sort of moves you should make as a business, your brand will help guide your decision making. For instance, if you have set yourself apart as a company who supports local business, you aren’t going to partner with national-scale entities.
Your brand gives direction to your employees
If your staff is ever uncertain in regards to how they should act and/or treat customers, your brand is a great place for them to find direction. Because your business is trying to convey certain qualities, from top to bottom, all staff should act a certain way or with a particular mindset.
Your brand sets expectations
Having a clear and concise brand means customers will always know what they are getting into when engaging with your company.
Your brand humanizes your company
Without building a brand, it would be very easy for your business to appear inanimate or insincere. A brand is what reminds people that you aren’t just some sort of corporate entity and that there are people working behind the scenes. This is what allows customers to connect with products and/or companies on a much deeper level.
Your brand builds value
Beyond everything else (services, products, etc.), a powerful brand is your number one asset. If people can connect with the persona you are promoting, you are set for success.
So what are you waiting for? Get out there and build your business’ brand. But, if you need a hand, we’re here to help. Contact us at North Digital and you can speak to a marketing specialist for free!